There is a law in economics that states the more abundant a product is to consumers, the less they will want it. As supply goes up, demand goes down.
Apply this law the next time you're face to face with a slice of chocolate cake, or any highly-palatable food that you feel driven to consume in its entirety.
Notice how the first bite, the second bite, the third bite - are sheer HEAVEN, but as you continue eating, it becomes less enjoyable. You keep eating more and more in search of that "pleasure fix" you got from the first bite, but it's not there. It's usually around the 4th or 5th bite for me, which is exactly where I stopped last night.
That's when you put down your fork. Close the container. Walk to the fridge. Put it away for tomorrow when you can enjoy a few bites all over again.Read More